2018 Chevy Traverse

Get Ready for the 2017 North American International Auto Show


The 2017 North American International Auto Show is upon us! While the show kicked off with The Gallery event on Saturday, January 7, the show has and will continue on with Automobili-D (Jan. 8-12), the press preview (Jan. 9-10) and the industry preview (Jan 11-12).

But, the heart of the show is the black-tie charity preview on January 13, followed by the public show January 14-22. The charity preview is an exclusive, high-profile event and has raised more than $106 million for children’s charities across Michigan.

The public show invites anyone and everyone interested in cars and what the future holds for the automotive industry. Tickets for the public show are $13 for adults and $7 for seniors (65 and older) and children ages 7-12. Children six and younger may attend for free with a parent or guardian. For more information on tickets, click here.

For Chevrolet especially, the North American International Auto Show is where you’ll be able to get a first glimpse at the all new 2018 Chevy Equinox. The 2018 Equinox will join Chevy’s lineup of crossovers and SUVs with the likes of the Bolt EV, which was revealed at last year’s show, the Trax, the Traverse, the Tahoe and the Suburban. When it comes to space, the 2018 Equinox isn’t lacking any. Third-row legroom and cargo space are two areas where the Equinox is expected to be best-in-class. Additionally, the Equinox will have new technologies, like D-Optic headlamps, which provide a natural daylight effect.

Things to Do at the Auto Show:

Auto Show 5K – Michigan Fitness Foundation and NAIAS are teaming up again for the fifth annual Auto Show 5K. Get your sneakers ready by 8:30 a.m. on Saturday, January 14 at Joe Louis Arena. The charted course will take participants along the Detroit Riverfront and through Milliken Park. The end of the race is timed to coincide with the opening of the NAIAS Public Show. For more information, click here.

Education Day – On Wednesday, January 18 registered school groups can attend the 13th annual Education Day, a day for students of all ages to engage in the Auto Show and learn more about the cars and the industry. Things kick off at 9 a.m. with opening remarks. For more information, click here.

Daily Activities – Throughout the show, there will be several daily activities to take part in. American Red Cross will be on site, taking blood donations on Jan. 14-16, as well as Jan. 21. The blood drive begins at 2 p.m. and ends at 7:45 p.m. daily.

Catch the Cars on Parade every day during the public show at 3:30 p.m. and 7 p.m. Local personalities from TV, radio and sports will be in attendance.

For more information on daily activities, click here.

So, can we expect to see you at the North American International Auto Show? It’s the biggest event of the year for the automotive industry, so don’t miss it!