The LMA is kicking off 2021 with our #NewYearNewChevy digital and social campaign.
Giveaway landing page is: chevydetroit.com/nync
Check back soon for informational one sheet and digital assets.
Download One Sheet [PDF]
Feel free to create your own landing page… Or you can link your graphics to our landing page: chevydetroit.com/truckloads-of-hope
DETROIT FREE PRESS: TOP 10 FOOD FIGHTERS + Top 10 Cares
In our 7th year partnering with the Detroit Free Press to support local restaurants along with Forgotten Harvest, we will be implementing two campaigns:
Link your digital graphics to the Top 10 Cares landing page: Freep.com/rescue
Season is April – October
DCFC is a Detroit success story that started from very humble beginnings and has grown into a local soccer phenom.
The LMA is their premier sponsor which gives us auto exclusivity and puts our logo front and center everywhere.
There are numerous components to this sponsorship. We’ll keep you posted on how your dealership can tie in with the youth camps, data capture, and more.
Here are some links that you can post on your socials:
Video of jersey release: New Jersey Launch Video
Purchase a DCFC jersey (with our logo): https://tinyurl.com/567zwsh2
The LMA is sponsoring Dino Stroll at Canterbury Village which will be a HUGE family-fun event that will draw attendees from all over Metro Detroit. This is the only dinosaur tour that lets you walk along, stand next to, and even touch some of the 75 life-like and life-size dinosaurs such as T-Rex, Velociraptor, and Stegosaurus.
Check out this Teaser Video (feel free to post on your socials): https://spaces.hightail.com/
The LMA is giving away a “Family Adventure Pack” which includes 4 tickets to Dino Stroll, free parking, and a $100 Visa Gift Card.
If your dealership would like to tie-into Dino Stroll and/or the Family Adventure Pack giveaway, feel free to use the below assets.
IMPORTANT LINKS & DETAILS:
No breast cancer patient should have to choose between paying the mortgage or life-saving medical treatment. Every year, thousands of Metro Detroit residents are faced with this very choice.
In fact, almost 1000 Metro Detroit women will have to declare bankruptcy due to the financial burden of their breast cancer treatment!
This is why the LMA finds it so important to support the Shades of Pink Foundation by sponsoring their annual fundraiser – A Wild Time at the Zoo.
We will provide your dealership with digital / social assets to promote your support of Shades of Pink.
If you would like to get your dealership further involved, you can create your own dealership team to participate in the walk, or donate directly to SOPF.
To see how you can help, visit: Shades of Pink
The LMA is proud to sponsor United Shores Professional Baseball League (USPBL). There are many components to this sponsorship including:
We are happy to bring back PICKUPS FOR PAWS as our 2nd Qtr In-Dealership initiative:
Digital Assets are here: https://tinyurl.com/
June 5, 12–13
The Chevrolet Detroit Grand Prix is now taking place over two weekends. June 5th is the IMSA Sports Car race, then the Indycar “Dual in Detroit” races will take place on June 12-13.
The LMA does not know its involvement yet.
In the past, the LMA has provided tickets to your dealership as well as implemented a Hot Lap Giveaway in which 10 lucky winners received the EXCLUSIVE opportunity to be driven around the Grand Prix race course by a Professional Race Car Driver in an official Chevrolet Performance vehicle at full racing speeds. They also received tickets to the Grand Prix.
Stay tuned. More info to come.
The LMA is also proud to host two Youth Baseball Clinics in partnership with USPBL.
Here are the details:
Here are digital assets: https://tinyurl.com/w22m2yrt
Here is the landing page URL to link the graphics to: chevydetroit.com/
Here is an informational PDF
As a part of our sponsorship with USPBL, the LMA is excited to present: Metro Detroit Chevy Dealers “Family Campout”. This is a free night of baseball and FUN that takes place on Saturday, July 17.
Invite your customers to camp out at Jimmy John’s Field after a USPBL baseball game. This is a great event to offer to your customers, or local community groups.
HOW WILL IT WORK:
Your dealership has the opportunity to create goodwill with your existing customers, potential customers, and your community by inviting them to this safe, fun, and memorable camping event.
Digital assets to promote this will be linked here soon. They will also be emailed to you.
The LMA has hosted two private events for the Woodward Dream Cruise for 8 years… and we hope to continue that tradition in 2021.
We have a prime location at 13 mile and Woodward in Royal Oak at Memorial Park.
We will be hosting two events:
Attendees receive complimentary parking at Memorial Park, complimentary food and non-alcoholic beverages from 4 of Detroit’s best food trucks, access to bleacher seats right on Woodward.
Check back for more details as we near August.
August – September
As a part of our sponsorship with Detroit City Futbol Club (DCFC), the LMA is excited to present: Youth Soccer Clinics
Kids can train with Detroit’s Professional Soccer players! And thanks to your dealership, they can receive a free clinic registration and 2 tickets to a DCFC game.
Haulin’ for Heroes is a donation drive that will support the Detroit and Ann Arbor VA (Veterans Affairs) hospitals.
The VA Hospitals in Detroit and Ann Arbor provide care for approximately 118,000 veteran patients in SE Michigan. The items that we collect will support veterans in the Hospitals’ homeless program as well as provide comfort items for those who are in-patient.
You can start promoting this on September 1st. However, you are not allowed to use the VA’s name. Our promotional wording must be generic i.e. local hospitalized veterans, local homeless veterans, local veterans in need, etc.
Link to digital / social assets: https://chevydetroit.com/wp-content/uploads/2021/08/MDCD-Haulin-for-Heroes-2021-Dealer-Package.zip
Landing Page URL: chevydetroit.com/haulin-for-heroes
We are proud to support the Michigan Warriors. They are a local hockey team of veterans who use the game as a form of therapy to help with PTSD.
They are hosting a hockey game on September 11th against local first responders, to support another great local non-profit – The Colin Rose Memorial Foundation. This non-profit provides protective gear to police K9 units, amongst other things.
Proceeds of the game will go to the Colin Rose Foundation.
We will have a vehicle on display to collect items for Haulin’ for Heroes.
If you are interested in supporting these two non-profits, the game is at St. Clair Shores Civic Ice Arena at 2pm on Saturday, Sept. 11. You can buy tickets here.
HALLOWEEN STROLL at Canterbury Village
Family Haunt Pack Giveaway
Giveaway Dates: September 20 – October 4
Halloween Stroll is an outdoor family friendly event that has guests encountering many different Halloween frights. You will pass through pumpkin trees, a spooky carousel house, scarecrow row, the tunnel of fun, and much more. Live characters bring Halloween to life at this one of a kind adventure.
The LMA is giving away tickets to this great family event – the Family Haunt Pack Giveaway. One Grand Prize Winner will win 4 tickets to the stroll along with $100 Visa Gift Card and $100 of Halloween Stroll merchandise.
25 additional winners will receive 4 tickets and free parking.
You can promote this to your customers using these graphics:
The giveaway landing page is: chevydetroit.com/halloween
The LMA is once again providing your dealership facade a large vinyl Breast Cancer Awareness Pink Ribbon. Installations will begin next week. A representative from Phillips Sign & Lighting will contact you in early September to coordinate a date and time.
If your pink ribbon is not installed by October 1st, please let us know. Contact Erin Robinson at email@example.com
HALLOWEEN STROLL at Canterbury Village
October 7-11, October 14-17, October 21-24, October 28-30
The LMA is proud to sponsor the Halloween Stroll at Canterbury Village. Aside from our ticket giveaway, we will receive a ton of deliverables through this sponsorship:
We are always proud to provide the “best hospitality in the country” to the Achilles Freedom Team of Wounded Veterans, an amazing non-profit whose mission is to “Bring hope, inspiration and the joy of achievement to all people with disabilities.”
The Achilles Freedom Team of Wounded Veterans has a team of disabled vets, most of which are amputees, who race at the Detroit Free Press Marathon. The LMA partners with Chevrolet to support this team during their journey through the Detroit Marathon weekend.
November 15–December 15
The LMA is proud to sponsor Wayne State University for the next 6 years. It will be the automotive exclusive sponsor of WSU’s Athletic Department!
There are a ton of inclusions in this sponsorship including:
This partnership is with one of the largest professional and graduate schools in the nation with a student population over 25,000 and an alumni base of over 250,000.
November 15–December 15
Our Season of Giving donation drive continues through December. See details under “November”.