All dates, events, and times are subject to change.
EXCLUSIVE AUTOMOTIVE SPONSOR OF
WAYNE STATE UNIVERSITY’S ATHLETIC DEPARTMENT
The LMA is proud to sponsor Wayne State University for the next 6 years. We are the automotive exclusive sponsor of WSU’s Athletic Department!
There are a ton of inclusions in this sponsorship including:
This partnership is with one of the largest professional and graduate schools in the nation with a student population over 25,000 and an alumni base of over 250,000.
Feel free to create your own landing page… Or you can link your graphics to our landing page: chevydetroit.com/truckloads-of-hope
March – October
DCFC is a Detroit success story that started from very humble beginnings and has grown into a local soccer phenom. Just recently they announced that they are moving up in league’s and joining the USL Championship league… Just one step under MLS!
The LMA is proud to once again support this local phenom… and we have a ton of assets with this sponsorship.
There are numerous components to this sponsorship. We’ll keep you posted on how your dealership can tie in with the youth camps, data capture, and more.
No breast cancer patient should have to choose between paying the mortgage or life-saving medical treatment. Every year, thousands of Metro Detroit residents are faced with this very choice.
In fact, almost 1000 Metro Detroit women will have to declare bankruptcy due to the financial burden of their breast cancer treatment!
This is why the LMA finds it so important to support the Shades of Pink Foundation by sponsoring their annual fundraiser – A Wild Time at the Zoo.
We will provide your dealership with digital / social assets to promote your support of Shades of Pink.
If you would like to get your dealership further involved, you can create your own dealership team to participate in the walk, or donate directly to SOPF.
To showcase your support of this event to your customers, use these digital / social / b-roll assets.
To learn more about SOPF, visit: Shades of Pink
DCFC YOUTH SOCCER CLINICS
MAY – SEPTEMBER
As a part of our sponsorship with Detroit City Futbol Club (DCFC), the LMA is excited to present: Youth Soccer Clinics
Kids can train with Detroit’s Professional Soccer players! And thanks to your dealership, they can receive a free clinic registration and 2 tickets to a DCFC game.
The LMA is proud to sponsor United Shores Professional Baseball League (USPBL). There are many components to this sponsorship including:
We are happy to bring back PICKUPS FOR PAWS as our 2nd Qtr In-Dealership initiative:
Digital Assets are here: https://tinyurl.com/
CHEVROLET DETROIT GRAND PRIX presented by LEAR
June 4 & 5, 2022
The LMA is waiting to confirm our involvement with the Grand Prix. It will most likely come through GM and be handled through them. Stay tuned.
As a part of our sponsorship with USPBL, the LMA is excited to present: Metro Detroit Chevy Dealers “Family Campout”. This is a free night of baseball and FUN that takes place on July 23, 2022.
Invite your customers to camp out at Jimmy John’s Field after a USPBL baseball game. This is a great event to offer to your customers, or local community groups.
HOW WILL IT WORK:
Your dealership has the opportunity to create goodwill with your existing customers, potential customers, and your community by inviting them to this safe, fun, and memorable camping event.
Digital assets to promote this will be linked here soon. They will also be emailed to you.
Monday, August 8, 2022
The LMA is also proud to host two Youth Baseball Clinics in partnership with USPBL.
Here are the details:
Digital / Social assets are here: https://tinyurl.com/ycx9cykr
They can be linked to this landing page: chevydetroit.com/youthclinic
The LMA has hosted two private events for the Woodward Dream Cruise for 8 years… and we hope to continue that tradition in 2022.
We have a prime location at 13 mile and Woodward in Royal Oak at Memorial Park.
We will be hosting two events:
Attendees receive complimentary parking at Memorial Park, complimentary food and non-alcoholic beverages from 4 of Detroit’s best food trucks, access to bleacher seats right on Woodward.
If you have employees who want to register, they can register here: https://rsvp.theworldsbest.events/_0z155
If you have any customers who have either a Corvette, Camaro, or Classic Chevy, and would like to attend Saturday’s event, please email firstname.lastname@example.org
Haulin’ for Heroes is a donation drive that will support the Detroit and Ann Arbor VA (Veterans Affairs) hospitals.
The VA Hospitals in Detroit and Ann Arbor provide care for approximately 118,000 veteran patients in SE Michigan. The items that we collect will support veterans in the Hospitals’ homeless program as well as provide comfort items for those who are in-patient.
You can start promoting this on September 1st. However, you are not allowed to use the VA’s name. Our promotional wording must be generic i.e. local hospitalized veterans, local homeless veterans, local veterans in need, etc.
For all details, download this PDF.
We are proud to support the Michigan Warriors. They are a local hockey team of veterans who use the game as a form of therapy to help with PTSD.
They are hosting a hockey game on September 11th against local first responders, to support another great local non-profit – The Colin Rose Memorial Foundation. This non-profit provides protective gear to police K9 units, amongst other things.
Proceeds of the game will go to the Colin Rose Foundation.
We will have a vehicle on display to collect items for Haulin’ for Heroes.
The LMA is once again providing your dealership facade a large vinyl Breast Cancer Awareness Pink Ribbon. Installations will begin next week. A representative from Phillips Sign & Lighting will contact you in early September to coordinate a date and time.
If your pink ribbon is not installed by October 1st, please let us know. Contact Erin Robinson at email@example.com
We are always proud to provide the “best hospitality in the country” to the Achilles Freedom Team of Wounded Veterans, an amazing non-profit whose mission is to “Bring hope, inspiration and the joy of achievement to all people with disabilities.”
The Achilles Freedom Team of Wounded Veterans has a team of disabled vets, most of which are amputees, who race at the Detroit Free Press Marathon. The LMA partners with Chevrolet to support this team during their journey through the Detroit Marathon weekend.
November 14–December 14
November 14–December 14
Our Season of Giving donation drive continues through December. See details under “November”.
EVERY WEEKEND IN DECEMBER
One of the most memorable experiences of the holiday season, the Holiday Stroll at Canterbury Village is a site to see. As the presenting sponsor, we receive numerous deliverables, including:
The Holiday Stroll is truly a winter wonderland with thousands of festive lights, an enormous LED Christmas tree, the largest blow-up Santa in the country, live characters, performances, and of course, the real Santa himself.