2022 TENTATIVE EVENTS CALENDAR

All dates, events, and times are subject to change. For any questions or comments please contact Erin Robinson at erin@chevydetroit.com.

EXCLUSIVE AUTOMOTIVE SPONSOR OF

WAYNE STATE UNIVERSITY’S ATHLETIC DEPARTMENT

The LMA is proud to sponsor Wayne State University for the next 6 years. We are the  automotive exclusive sponsor of WSU’s Athletic Department!

There are a ton of inclusions in this sponsorship including:

  • Having our logo on one of 4 statues at their new basketball arena.
  • Vehicle displays and activations at key sporting events.
  • Social Media promotion.
  • eBlasts to ticket holders.
  • Recognition on WSUAthletics.com
  • Reaching WSU’s faculty, students, and alumni.

This partnership is with one of the largest professional and graduate schools in the nation with a student population over 25,000 and an alumni base of over 250,000.

Truckloads of Hope

March 1–31

The LMA is happy to bring back Truckloads of Hope as our 1st Quarter In-Dealership campaign. This will be our 6th year collecting bathroom and household supplies for the Capuchin Soup Kitchen.
Here are some details:
  • Dealerships will collect bathhroom cleansing products & household supplies to benefit the Capuchin Shower Program.
  • You will receive a monetary allowance.
  • You will receive a Silverado truckbed display as well as other dealership print materials.

TOH One Sheet 2022

Download B-roll video

Feel free to create your own landing page… Or you can link your graphics to our landing page: chevydetroit.com/truckloads-of-hope

 

 

Detroit City Football Club

Yearlong sponsorship

March – October

DCFC is a Detroit success story that started from very humble beginnings and has grown into a local soccer phenom. Just recently they announced that they are moving up in league’s and joining the USL Championship league… Just one step under MLS!

The LMA is proud to once again support this local phenom… and we have a ton of assets with this sponsorship.

Here are just a few of the great inclusions:
  • Our logo on the back of the Men’s and Women’s jerseys.
  • Our logo on the front of 2000+ youth jerseys.
  • 12 Youth Camps around Southeast MI.
  • DCFC leased a Blazer and made it their official vehicle.
  • Extensive digital and social media exposure.
  • Giveaways / Data Capture.
  • Advertising and exposure to their extremely targeted and loyal audience including their 135 youth teams.
  • …And a ton more!

There are numerous components to this sponsorship. We’ll keep you posted on how your dealership can tie in with the youth camps, data capture, and more.

 

Shades of Pink

Shades of Pink: A Wild Time at the Zoo

May 21

No breast cancer patient should have to choose between paying the mortgage or life-saving medical treatment. Every year, thousands of Metro Detroit residents are faced with this very choice.

In fact, almost 1000 Metro Detroit women will have to declare bankruptcy due to the financial burden of their breast cancer treatment!

This is why the LMA finds it so important to support the Shades of Pink Foundation by sponsoring their annual fundraiser – A Wild Time at the Zoo.

We will provide your dealership with digital / social assets to promote your support of Shades of Pink.

If you would like to get your dealership further involved, you can create your own dealership team to participate in the walk, or donate directly to SOPF.

MDCD_ShadesofPink_Zoowalk2022

To showcase your support of this event to your customers, use these digital / social / b-roll assets.

To learn more about SOPF, visit: Shades of Pink

 

DCFC YOUTH SOCCER CLINICS

MAY – SEPTEMBER

As a part of our sponsorship with Detroit City Futbol Club (DCFC), the LMA is excited to present: Youth Soccer Clinics

Kids can train with Detroit’s Professional Soccer players! And thanks to your dealership, they can receive a free clinic registration and 2 tickets to a DCFC game.

Basic Details:

  • 12 soccer clinics held all over Metro Detroit.
  • The cost is $40.
  • Your dealership will receive fliers with a coupon code for free registration.
  • DCFC will drive traffic to your dealership.
  • Promotion begins Monday, May 2, 2022.
  • First Youth Clinic is June 11, 2022.
  • Kids receive a T-shirt and 2 free tickets to a DCFC game.
  • We will provide you with digital / social assets to promote these clinics to your customers.

 

 

USPBL Opening Day

May 27

The LMA is proud to sponsor United Shores Professional Baseball League (USPBL). There are many components to this sponsorship including:

  • The Metro Detroit Chevy Dealers Pavilion
  • Hosting two youth baseball camps
  • Hosting a family campout
  • Chevy Detroit Wheels mascots will race during games
  • Data Capture
  • Meaningful exposure in every game including incentives, text-to-win, Fan of the Game, etc.
  • Social Media campaigns & exposure
  • Vehicle displays
  • And more…

 

 

Pickups for Paws

Pickups for Paws

June 1–30

We are happy to bring back PICKUPS FOR PAWS as our 2nd Qtr In-Dealership initiative:

  • You have the freedom to work with a local Animal Non-Profit in your own community.
  • This campaign will run from June 1 – 30, 2022.
  • You will receive a monetary allowance that will be reimbursed by the LMA.
  • We will provide you with both print and digital assets to promote your campaign.

Pickups for Paws 2022

Digital Assets are here: https://tinyurl.com/up8jayws

You can either create your own landing page to link the digital/social graphics to, or you can use ours at: chevydetroit.com/pickups-for-paws

 

 

CHEVROLET DETROIT GRAND PRIX presented by LEAR

June 4 & 5, 2022

 

The LMA is waiting to confirm our involvement with the Grand Prix. It will most likely come through GM and be handled through them. Stay tuned.

 

JULY 23, 2022

As a part of our sponsorship with USPBL, the LMA is excited to present: Metro Detroit Chevy Dealers “Family Campout”. This is a free night of baseball and FUN that takes place on July 23, 2022.

Invite your customers to camp out at Jimmy John’s Field after a USPBL baseball game. This is a great event to offer to your customers, or local community groups.

Registrants Receive:

  • Up to 4 free tickets to the double-header games on Saturday, July 17.
  • Camp out on the field after the game / Watch a movie on the Jumbotron.
  • Kids can participate in a pre-game on-field parade.
  • Kids will have the opportunity to run the bases after the 2nd/final game prior to the campout.
  • One kid will be randomly chosen to throw out the first pitch.
  • Continental breakfast on Sunday, July 18.

HOW WILL IT WORK:

Your dealership has the opportunity to create goodwill with your existing customers, potential customers, and your community by inviting them to this safe, fun, and memorable camping event.

  • Provide your customers with our landing page URL for them to register:
  • Registrations will be accepted on a first come first served basis until supplies last.
  • Once people are registered… USPBL will take care of the rest.
  • All they have to do is just pick up their tickets at will-call on the day of the game and enjoy.

Digital assets to promote this will be linked here soon. They will also be emailed to you.

 

USPBL Youth Clinics

Monday, August 8, 2022

The LMA is also proud to host two Youth Baseball Clinics in partnership with USPBL.

Here are the details:

  • These are exclusive to our 38 Metro Detroit Chevy Dealerships.
  • Your dealership will receive postcards containing a coupon code on each for FREE registration.
  • The LMA and USPBL will heavily promote this to encourage people to go to your dealership to redeem the coupon code.
  • These clinics will be put on by the players.
  • You can offer this up to your customers as a relationship builder.
  • One clinic will be for kids ages 6-10, and the other one will be ages 11-14.

Woodward Dream Cruise

August 19-20

The LMA has hosted two private events for the Woodward Dream Cruise for 8 years… and we hope to continue that tradition in 2022.

We have a prime location at 13 mile and Woodward in Royal Oak at Memorial Park.

We will be hosting two events:

  • An employee party on Friday, August 19
  • A customer party on Saturday, August 20

Attendees receive complimentary parking at Memorial Park, complimentary food and non-alcoholic beverages from 4 of Detroit’s best food trucks, access to bleacher seats right on Woodward.

Check back for more details as we near August.

 

Haulin' for Heroes

Haulin’ for Heroes

September 1–30

Haulin’ for Heroes is a donation drive that will support the Detroit and Ann Arbor VA (Veterans Affairs) hospitals.

The VA Hospitals in Detroit and Ann Arbor provide care for approximately 118,000 veteran patients in SE Michigan.  The items that we collect will support veterans in the Hospitals’ homeless program as well as provide comfort items for those who are in-patient.

You can start promoting this on September 1st. However, you are not allowed to use the VA’s name. Our promotional wording must be generic i.e. local hospitalized veterans, local homeless veterans, local veterans in need, etc.

 

MICHIGAN WARRIORS CHARITY HOCKEY GAME
Date TBD

We are proud to support the Michigan Warriors. They are a local hockey team of veterans who use the game as a form of therapy to help with PTSD.

They are hosting a hockey game on September 11th against local first responders, to support another great local non-profit – The Colin Rose Memorial Foundation. This non-profit provides protective gear to police K9 units, amongst other things.

Proceeds of the game will go to the Colin Rose Foundation.

We will have a vehicle on display to collect items for Haulin’ for Heroes.

 

 

Ongoing Events

  • Detroit Free Press Top 10 Food Fighters
  • Detroit City Football Club
  • DCFC Youth Camps

Breast Cancer Awareness Month/Pink Ribbons on Dealership Facade

October 1–30

The LMA is once again providing your dealership facade a large vinyl Breast Cancer Awareness Pink Ribbon. Installations will begin next week. A representative from Phillips Sign & Lighting will contact you in early September to coordinate a date and time.

If your pink ribbon is not installed by October 1st, please let us know. Contact Erin Robinson at erin@chevydetroit.com

 

 

Achilles

Achilles Freedom Team

We are always proud to provide the “best hospitality in the country” to the Achilles Freedom Team of Wounded Veterans, an amazing non-profit whose mission is to “Bring hope, inspiration and the joy of achievement to all people with disabilities.”

The Achilles Freedom Team of Wounded Veterans has a team of disabled vets, most of which are amputees, who race at the Detroit Free Press Marathon. The LMA partners with Chevrolet to support this team during their journey through the Detroit Marathon weekend.

You can learn more about the Freedom Team here.

 

Season of Giving

November 14–December 14

The LMA is proud to bring back the Season of Giving as your 4th Quarter “In-Dealership” Campaign. This will run just like it has in previous years. Some important items to note:
  • Campaign dates: Monday, Nov 14 – Wednesday, Dec 14. You can either run the entire length of the campaign, or you can choose your own dates within that time frame.
  • The Toy Drop date will take place Thursday, December 15. Erin Robinson will contact you to set up a specific window of time.
  • You will receive your in-dealership materials and digital / social assets
  • You will receive a reimbursable monetary allowance.
  • You will receive an allotment of gift cards.

 

Season of Giving

November 14–December 14

Our Season of Giving donation drive continues through December. See details under “November”.

 

 

EVERY WEEKEND IN DECEMBER

One of the most memorable experiences of the holiday season, the Holiday Stroll at Canterbury Village is a site to see. As the presenting sponsor, we receive numerous deliverables, including:

  • Vehicle display
  • Data Capture
  • PR
  • Social / Digital exposure
  • Much More

The Holiday Stroll is truly a winter wonderland with thousands of festive lights, an enormous LED Christmas tree, the largest blow-up Santa in the country, live characters, performances, and of course, the real Santa himself.