Pop-Up Yoga 313: Get Fit All Over Detroit!

By: Toni Cunningham | March 3, 2013
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In this economy, it’s understandable that for many individuals, cost is a huge concern when it comes to working out. However, with Pop-Up Yoga 313, there’s no need to break the bank while strengthening your biceps.

The concept is the same as pop-up restaurants, but with exercise. The studio “pops up” in different venues around Detroit and hosts yoga classes throughout the week. Previous classes have been held at the Tangent Gallery in the New Center Area, the Fisher Building, and Come Play Detroit Fitness Studio. Having just launched in January of this year, Pop- Up Yoga is already a raging success.

The idea was born when co-founder Corinne Rice and her business partner Beth James decided they wanted to offer donation yoga classes that Metro Detroiters could afford.

“We came up with the pop-up concept and were able to work out ‘rent’ with these locations based on a percentage of the money that we bring in per class—allowing us to have very low overhead (costs) and start with very little money,” Rice said.

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While the classes aren’t advertised as free, they are entirely donation-based. Rice suggests a $10 donation per class, but it’s all about what participants can afford.

“We don’t want to turn anyone away! We also have a donation button on our website and have gotten some donations that way,” Rice said.

If you’re a beginner, don’t be discouraged. Rice said that about 95 percent of students are brand new to yoga, and there are a variety of classes offered for all skill levels. She typically recommends slow flow and basic classes to beginners, but they also offer hot vinyasa, amongst other styles.

While classes are offered at various locations all week, a once-a-month special event is offered for $25.

“Our monthly Yoga Jam is a yoga class with a live DJ,” Rice said. “The class will have anywhere from five to seven yoga instructors—some of our own, some guest—followed by a social hour, including food and wine.”

All of Pop-Up Yoga 313’s instructors are certified with plenty of experience. Rice assures that all of the teachers are the best in the Metro Detroit area, so it’s a great place to get started (or continue) with yoga.

“We are an affordable ‘studio’ that is catering towards new students,” Rice said. “Our goal is to get as many people practicing yoga on a regular basis as possible. We feel the world would be a better place if everyone did yoga!”

Once the weather warms up, the studio plans to hold weekly rooftop yoga, as well as classes at an urban farm in downtown Detroit.

For locations, times and more information, visit Pop-Up Yoga 313’s Facebook page.